For years, every strapless bra I owned let me down mid-routine, mid-night out, mid-everything. They just weren't built to hold onto someone with my kind of support.

So I started designing my own. Dozens of rough prototypes later, I finally landed on one that actually stayed put - front closure, grip technology running the whole way round, no sliding, no adjusting. I gave one to a friend to try, and she said it defied gravity. The name stuck.

That's the Antigravity Bra: built by someone who needed it to work, for anyone who's ever felt like strapless bras just weren't designed with her in mind.